Guinness Smooth, known for its silky-smooth taste and rich, delicious flavor, has unveiled a bold new look, marking the launch of its “Make It Yours” campaign. This initiative invites the next generation of creatives to reimagine their world through creativity, self-expression, and community-driven collaboration.
A Celebration of Creativity & Reimagination
The “Make It Yours” campaign kicks off with two dynamic commercials featuring fashion collectives from East and West Africa. Founders Jomi Bello and Troy share their personal journeys of reimagination, highlighting how their communities play a role in co-creating their designs and shaping their creative vision.
While the packaging has evolved, Guinness Smooth retains its signature silky mouthfeel, expertly balancing roasted barley and sweet malt for a refreshingly different experience. The sleek and stylish design reflects the boldness and ambition of those who embrace creativity and individuality.
An Invitation to Reimagine the World
“Our new Guinness Smooth look is a celebration of creativity and reimagination, and we’re thrilled to launch it across Kenya with ‘Make It Yours.’ Through this campaign, we want to invite and encourage a new generation of drinkers to enjoy Guinness Smooth and reimagine the world around them,” said Henrietta Reed, Marketing Manager, Guinness.
Where to Find Guinness Smooth
Now available countrywide at popular spots including:
🍺 K1 Klubhouse
🍺 Bar Next Door
🍺 Baniyas Square
🍺 The Yacht Lounge
🍺 Black Pearl
Guinness Smooth invites bold creatives and dreamers to embrace their ambition, connect with others, and make the world their own.
Get your Guinness Smooth now at ke.thebar.com.
