In today’s fast-changing economy, survival is not enough, MSMEs must learn how to thrive.
That was the powerful message during a recent episode of Citizen Digital X Spaces, titled “Building Resilient MSMEs and Banking for Business Growth.” Hosted by Claire Munde, the session featured Susan Ndung’u, Head of SME Banking at NCBA Bank Kenya. Together, they unpacked what micro, small, and medium-sized businesses can do to grow sustainably in the medium and long term.
Key Strategies for Resilience and Business Growth
Here are some top takeaways every entrepreneur should keep in mind:
1. Master Financial Management
- Monitor and manage your cash flow consistently.
- Establish clear financial rules and systems.
- Separate personal and business finances to avoid confusion.
- Pay yourself a fixed amount and avoid random withdrawals.
2. Plan with Purpose
- Create a solid, realistic business plan.
- Define your values and internal structure.
- Avoid reactive decision-making and think before you act.
- Research markets thoroughly before expanding.
3. Build Strong Operations
- Hire based on merit and skill, not just relationships.
- Use operational manuals and internal controls.
- Implement maker-checker systems to prevent errors or fraud.
- Maintain clear quality standards across products and services.
4. Grow Smart
- Know which stage your business is in and plan accordingly.
- Do not overextend or take every deal. Assess your capacity.
- Factor in legal and regulatory compliance when entering new markets.
5. Partner with the Right Bank
- Choose a bank that understands your business journey.
- Tap into working capital solutions and digital banking tools.
- Look for institutions that provide financial support on time.
Banking Better: Financial Discipline Tips
If you want to improve your business’s financial stability, consider:
- Opening a dedicated business account to track transactions.
- Creating a structured payment and cash flow system.
- Using budgeting tools provided by your bank.
- Avoiding the blending of personal and business funds.
- Establishing financial approval processes (maker-checker).
Training That Makes a Difference: NCBA x Strathmore
To build deeper business skills, NCBA Bank Kenya has partnered with Strathmore University Business School (SBS) to offer the Enterprise Development Programme (EDP). It is a 16-week hands-on course for MSMEs, focused on real-world business challenges and growth strategies.
Additional training opportunities include:
- Webinars – Free online business training
- Workshops – Topic-focused learning sessions
- Boot Camps – Entrepreneur networking experiences
- Owner Manager Program (OMP) – A 9-month deep-dive for maturing businesses
How to Join:
Sign up for NCBA webinars and events
Contact NCBA or SBS directly to express interest
Tailored Support for Women and Green Enterprises
NCBA also offers customized financing solutions for women-led businesses through the Affirmative Forum for Women program. Take advantage of higher risk-sharing propositions and benefit from financing options designed specifically for women entrepreneurs
For Green Enterprises, explore the Proparco-financed green enterprise fund as they are financing businesses involved in solar energy, climate improvement initiatives, food security projects and enterprises reducing global warming
Steps to Access:
Visit any NCBA branch. Speak with an SME expert and discuss your specific business needs. Provide necessary documentation and explore tailored financing options matching your business size and stage
The bank offers specialized support through relationship managers who can guide you through the application process and help you find the most suitable financial solution for your women-led or green enterprise.
This Twitter Spaces session was more than just another business chat—it was a masterclass in resilience and strategic growth. Entrepreneurs who tuned in walked away with the tools and mindset needed to build stronger, more sustainable businesses.
As the business landscape continues to shift, one thing is clear: those who plan, manage, and partner wisely will not just survive, they will lead.
Did you attend the session or have questions about building a resilient business? Share your thoughts in the comments below or reach out to NCBA for support.
