If you’re good, you will reach the point of scaling your startup. Herbusiness wants you to know how to become the next star instead of making profits on the margin.
Scaling your startup is like becoming an adult. It’s a stage you come to as an entrepreneur but the onus is upon you to make it work out. This is the point when your business is established in the market. Your product is wanted by the people. So you decide to amplify everything you do as an entrepreneur.
In the same way that adulthood doesn’t have signage on when it’s okay to do this or that; so too does scaling call on you to be equipped to succeed at something you’ve never done. If you fail your business will sink or rut and sink.
The main challenge of scaling is resources. Your business will need resources to handle traffic even as you enjoy economies of scale. I’m talking about cash flow, working capital and meeting the overwhelming customer demand.
Prematurely scaling your startup will bleed out everything you’ve built. Don’t misread your startup’s position in the market. Analyze just how established your business is in the market. Also, anticipate that your startup will sustain scaling. What changes will happen in your industry? When you’re ready for it little will surprise you and your main concern will be perfecting the ‘how-to’.
The first thing you should do is take a step back from the businesses. Let the team you’ve hired manage the growth. Shifting responsibility is sometimes hard for entrepreneurs but this is a skill of management. When was the last time Bill Gates coded something?
The team itself should be able to for scale. You will need to increase the number of employees and have a management system that is suitable for scale.
Direct the shift in mindset to your product. They must be designed for scale. I know industrial can mean letting up on quality but this is the price for plenty yet cheap. After addressing design you need to market them to the world. The marketing tool itself has to be scalable.
Scaling your startup will test your managerial capacity as an entrepreneur. It is the make or break of your goal to be a big player. Daunting as it is, it’s manageable and achievable as was raising initial capital and making your product wanted.
