Safaricom Partners With Investment Firms to Unveil Ziidi Money Market Fund Powered By M-PESA

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Safaricom in collaboration with Standard Investment Bank and ALA Capital Limited, has officially launched the Ziidi Money Market Fund (Ziidi MMF). This innovative fund leverages the convenience of M-PESA to provide customers with a simple, efficient, and smarter way to invest and grow their wealth.

The Ziidi MMF is a unit trust that allows customers to earn interest by investing money from their M-PESA wallets into their Ziidi accounts. Interest earned is credited to the Ziidi wallet daily, enabling investors to grow their funds consistently and maximize value over time.

Since its soft launch in December 2024, Ziidi MMF has garnered over 450,000 users and accumulated KES 2.85 billion in assets under management. The fund is regulated by the Capital Markets Authority (CMA) and managed by professional fund managers, underscoring Safaricom’s commitment to advancing financial inclusion and making wealth creation accessible to all.

Empowering Financial Wellness
“Ziidi MMF is part of our broader strategy to extend M-PESA’s capabilities beyond payments and drive financial wellness. The tagline ‘Ziidi ni Ziidi’ embodies the principle that small contributions can lead to significant growth, empowering individuals to define prosperity on their own terms,” said Dr. Peter Ndegwa, CEO, Safaricom PLC.

Customers can easily join Ziidi MMF through the M-PESA App or by dialing 3345# on USSD. Once registered, users can start investing immediately, with a minimum contribution of KES 100.

Key Features of Ziidi MMF:

  • Transparency: Users can monitor their daily interest earnings, ensuring full visibility over their investments.
  • Flexibility: Customers enjoy free deposits and withdrawals directly to and from their M-PESA wallets, providing unparalleled control over their funds.
  • Accessibility: There is no maximum investment limit, though M-PESA’s daily transaction cap of KES 500,000 and per-transaction limit of KES 250,000 still apply.
  • Security: The fund adheres to CMA regulations, ensuring accountability and professional fund management.

Encouraging Investment for All
“Ziidi MMF is an invitation to every Kenyan, regardless of their financial standing, to take the first step toward wealth creation. Together, we can shape a future where every individual has access to tools that enable them to achieve financial independence,” added Dr. Ndegwa.

Strategic Partnerships
James Wangunyu, Founder and Managing Director of Standard Investment Bank, expressed confidence in their ability to deliver strong returns:
“Our partnership with Safaricom ensures exceptional profit opportunities for investors while promoting financial inclusion. Ziidi MMF is aligned with the government’s bottom-up economic transformation agenda.”

Sean Gichuru, Chief Investment Officer at ALA Capital Limited, emphasized the broader mission of responsible investing:
“Ziidi MMF is more than a financial product—it reflects our dedication to innovation and creating long-term value for investors. At ALA Capital, success isn’t just about returns but also about making a positive impact in the community.”

Customers also have the option to lock funds to minimize unplanned withdrawals, ensuring disciplined investment behavior.

Looking ahead, Safaricom plans to roll out more innovative financial solutions, further enhancing financial health and security for its customers.

Important Notice:
Earnings are shown net of fees and taxes. Past performance is not indicative of future results. Investment units may fluctuate in value. Redemption rights may be suspended in specific circumstances. The Capital Markets Authority is not responsible for the financial soundness of the scheme or the accuracy of information provided.

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