Safaricom has announced a monumental KSh. 100 million, two-year partnership with the Kenya Rugby Union (KRU) to sponsor Kenya’s National Sevens Rugby Teams, Shujaa and Lionesses.
The sponsorship, facilitated under M-PESA, will cover monthly allowances for players and officials, medical insurance, airtime allowances, and financial literacy programs. The initiative aims to enhance the teams’ preparation and welfare as they compete on the global stage.
Shujaa is gearing up for the 2024/25 HSBC World Rugby 7s Series, starting November 30 in Dubai, while the Lionesses will make their comeback in January 2025 during the World Cup Challenger Seven Series.
Empowering Kenyan Rugby Teams
Speaking at the announcement, Safaricom’s Chief Financial Services Officer, Esther Waititu, highlighted the company’s commitment to Kenyan sports:
“The National 7s teams inspire immense pride for Kenya on the global stage. Through this partnership, M-PESA is ensuring the players have the resources they need to pursue their passion and achieve their dreams. Our goal is to create a sustainable ecosystem that uplifts both the sport and its athletes, ensuring they thrive during and beyond their careers.”
Ms. Waititu added that the sponsorship extends beyond elite teams, focusing on grassroots development initiatives to nurture young talent and advance rugby in Kenya.
Fostering Sustainability in Sports
Safaricom’s Managing Director for M-PESA Africa, Sitoyo Lopokoiyit, emphasized the strategic focus of the sponsorship:
“This partnership is more than a financial investment; it’s about building a legacy. By empowering Shujaa and Lionesses, we are investing in their global success, expanding their fan base, and enabling players to build a financially secure future. Our KSh. 100 million sponsorship reflects our commitment to fostering sustainability and success in Kenyan sports.”
Boost for Shujaa’s Campaign
Shujaa’s Head Coach, Kevin Wambua, praised the sponsorship, stating:
“Safaricom’s support comes at a critical moment as we prepare to represent Kenya on the world stage. With M-PESA’s backing, our team is more motivated and equipped to showcase the resilience, talent, and passion that define Kenyan rugby. We’re ready to make our country proud.”
The sponsorship underscores Safaricom’s dedication to advancing Kenyan sports while ensuring players’ holistic development and well-being.