Smirnoff Unleash Your Edge Fiesta

Music, Fashion, and Good Vibes Rock Nakuru

Kenya vibrated to the rhythm of music and fashion this past weekend as the Smirnoff Unleash Your Edge Fiesta took center stage at the Rift Valley Sports Club. Thousands of revelers enjoyed an exhilarating event featuring top local talents and celebrating the spirit of connection.

Going beyond just entertainment, the Smirnoff Unleash Your Edge Fiesta is a platform designed to bring people together. This year, the eleventh edition of the event built upon its foundation of “good vibes” by offering a potent blend of musical performances, fashion showcases, and a communal atmosphere.

A Celebration of Talent:

The event’s highlight was the electrifying lineup of artists. From the rhythmic beats of Khaligraph Jones and DJ Grauchi to the melodic tunes of Redbone and Karoki, the stage pulsed with energy, catering to diverse musical preferences. Local talents like Luhya Heat, DJ Insta, and DJ Kryptic also took the stage, adding a touch of local flavor to the experience.

Beyond Entertainment: Contributing to the Community:

Brigid Wambua, Smirnoff Brand Manager, emphasized the event’s broader impact. “The Unleash Your Edge Fiesta is more than just creating memorable experiences,” she stated. “We are actively contributing to the economic well-being of the regions we operate in.” By strategically supporting local businesses during events like the Fiesta, Smirnoff aims to sow seeds for sustainable growth and foster stronger communities.

Connecting Through Shared Experiences:

The Smirnoff Unleash Your Edge Fiesta aligns with the brand’s global “We Do We” campaign, celebrating the magic of unity. This movement embraces diverse individuals, ingredients, and flavors, encouraging people to express their unique selves while fostering a sense of belonging. The campaign reflects a belief in the power of unity and togetherness, marking a significant shift for Smirnoff.

Unveiling the Next Generation of DJs:

Adding another layer of excitement, the event hosted auditions for the ongoing Smirnoff Battle of the Beats (SBOB) competition. This platform seeks to identify and nurture the crème de la crème of Kenyan DJs, providing them with training and opportunities for growth. The top 12 DJs from the Rift region were selected during the event and will battle it out in the coming weeks for the coveted title of the region’s (and potentially, the country’s) best DJ.

The Smirnoff Unleash Your Edge Fiesta successfully blended entertainment, community engagement, and talent discovery. By offering a vibrant platform for music, fashion, and local talent, the event solidified Smirnoff’s commitment to creating lasting positive impacts while celebrating the spirit of unity and shared experiences.

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