White Cap Crisp Unveils ‘Stay Crisp’ Campaign with Vision Boarding Experience at Capital Club

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White Cap Crisp officially kicked off its ‘Stay Crisp’ campaign with an exclusive vision boarding experience at the prestigious Capital Club. The event, designed to embody the campaign’s core values of clarity, focus, and ambition, brought together an inspiring mix of industry leaders, media, and lifestyle influencers.

The experience was led by renowned life coach Jennifer Karina, who guided guests through the process of setting intentional goals for their personal, financial, health, and professional aspirations. White Cap Crisp’s brand influencers, travel and lifestyle creator Winnie Rioba and wellness advocate Tatiana Karanja, were present to reinforce the message of living with purpose while enjoying a crisp, refreshing perspective on life.

A Celebration of Intentional Living

Speaking at the event, Wanjiru Murage, Marketing Manager at White Cap Crisp, emphasized the brand’s commitment to inspiring a fresh, intentional mindset:

“The ‘Stay Crisp’ campaign is all about embracing a focused approach to life and staying true to one’s goals with confidence and clarity. White Cap Crisp is more than just a beer—it is a symbol of intentionality, purpose, and creativity. Through this vision boarding experience, we wanted to inspire our consumers to visualize their dreams while enjoying the crisp refreshment of White Cap Crisp. This is just the beginning of an exciting journey for both the brand and our community.”

Set against the elegant backdrop of Capital Club’s exclusive ambiance, the event blended engaging conversations, interactive vision boarding sessions, and a refreshing White Cap Crisp experience, reinforcing the brand’s DNA of refined, purposeful living.

What’s Next for the ‘Stay Crisp’ Campaign?

The campaign will continue throughout the year with curated experiences and digital activations, encouraging consumers to stay intentional in their pursuits. From lifestyle events to interactive social media challenges, White Cap Crisp aims to build a community of individuals committed to living with clarity and purpose.

Seize the moment. Stay Crisp.

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